

INTRODUCTION
Identity is the key to interaction; it also plays a significant role in virtual communities (Donath, 1996). When it comes to communication in the virtual world, identity becomes more complex because there are hidden “faces”, with agendas and deception, which are transparent to the human eye. Against this backdrop, Grazioli and Jarvenpaa (2003) argue that the internet is a fertile territory for deception for two reasons: (1), the internet is a representational environment (i.e. users make a mental representation of the situation and product they want to obtain). (2) the internet lends itself to malicious practice as there may be no tangible existence of the product or store being represented. Based on these reasons and having particpated in Internet Relay Chat (IRC) before, I will attempt to find out more about communication in IRC.
In this blog entry, I will briefly explain what IRC means and demonstrate the meaning of deception by assumming two identities on IRC and subsequently, analyzing their responses. I will also illustrate how differences in identities will elicit different reactions from participants in the chat room and discuss the notion of reputation of these identities.
INTERNET RELAY CHAT (IRC)
IRC is categorized under the umbrella of chat rooms. On this note, chat rooms are environments where a user fills out an online profile that other users can see (Kerbs, 2005). IRC was extremely popular in the 1990s until other Internet communication systems such as MSN or SKYPE exploded into the virtual community, causing its popularity to decline. Primarily, IRC participants communicate via typed words in real time using emoticons or typographical symbols on the computer keyboard (Danet, 2002). People communicate and search for people to communicate via identification of nicknames (see extreme right of figure below).
WHAT YOU SEE IS WHAT YOU GET

The above is a sequence of interaction that I captured while logged onto IRC in February 2007. We can see that most players do not use their real names in the chat room. Rather, they pick on an identity that defines them.
A SIMPLE EXPERIMENT
Using the identity of pilot_29, I tried to chat up with 3 other “ladies” in the chat room but to no avail. A few minutes later, only 1 replied to my prompt. She (I am assumming that it's a she) asked me for direct introduction and we spoke about our hobbies, which lasted for a few minutes.
After witnessing the failure in being a “pilot”, I changed my nickname to hot_chick.
I received 10 prompts (See above) in less than twenty seconds. Amazing.
IDENTITY AND REPUTATION
As espoused by Donath (1996), the most straightforward form of identification is the writer’s account name (i.e. nickname in this case). This is especially true for the nick I chose – hot_chick. The meaning of this nickname is self-explanatory. Of course, this implies a girl with probably a curvaceous figure, long hair and legs. Thus, we can see that people make an assessment via one’s nickname. Their nickname serves as a primary means for identification and standing. On this note, "Hot_chick" received lots of attention because the sexy image it signifies while "pilot" obviously does not seem as attractive.
The relationship between identity and reputation is a close one. In the case of IRC participants, participants can be recognized by their emotions and signals sent out in their texts. For every message, there lies a meaning and an optimal signal, which strengthens their image, good or bad. Therefore, the reputation of that particular identity is determined by the nature of its nickname and the mental images behind it. However, how this image is being portrayed largely depends on its quality – its voice.
VOICES MATTER
The contents of the posting can reveal a great deal more about the writer (Donath, 1996). In IRC, people are most interested in your age, gender and race. This is almost like a common culture in IRC chat rooms. In my escapade to find out more about the inner thoughts of these people, I adopted – a play hard to get– approach in order to reveal the real intentions of participants.
As Cialdini asserts from the rule of scarcity (Cialdini, 2001), “If an item is are or becoming rare, it becomes more valuable.” In other words, it is about the physical image in the virtual world, which we portray that creates and forms value of the virtual participant. To illustrate my point in further, this is how one if conversation went in an IRC chat room:
Ken: Are you really that hot?
Hot_chick: I am as hot as you think I am.
Ken: Wow… that’s cool. Wanna meet?
Hot_chick: You don’t seem to be cool. There are eight guys waiting to ask me out.
Ken: No… I am really cool. (He carries on and on… about himself)
In the above text, it can be observed that hot-chick is “playing hard to get”. But in addition to this, it also indicates that words do have the power to convince and shape the opinion of the reader. Therefore, in a typical chat room, words count and voices do matter.
CON AND COPY
Through IRC, one can fake an identity for several purposes. In fact, participants can use it to strike up conversations with others and deceive other online users for several reasons. In other areas on the Internet, people use fake identities to publish personal information, which could result in various undesirable consequences including identity theft, identity impersonation and identity assassination (Kerbs, 2005).
In IRC, impersonation exists all the time. That is why, teenagers are advised not to talk to strangers over this form of communication because cases such as rape and molest have happened because of communication via IRC. As you can see, I have proven how “hot_chick” can create wonders. This also goes to show that, in the virtual world, identity cues are not always reliable. The account name/nickname in the header of an internet category can be faked, identity claims can be false and social cues can be deliberately misleading.
Donath reflects that it is certainly easier to pass off as someone since there are relatively few identity cues (Donath, 1996). Similarly, Riqueline and Wang explain that participants may already have an incorrect view of some information, and as such, the presentation of such information may not be at fault because the false beliefs are based on participants’ prior misconceptions (Russo, 1981). Based on this premise, participants in IRC, in my opinion may have been perceived as people who are game for sexual activity and are possibly bored with their present lifestyle. I am not saying that they have immoral values, what I am putting across is that they might be perceived as people looking for a sense of adventure and fun in the virtual world.
ASSUMING COMMAND OF AN IDENTITY
Both virtual theft and deception occurs when one chooses to assume an identity that is not his/hers. The notion of deception is to mask or make up information to convince individuals while stealing in this case refers to an act when one uses another person's personal information to take on that person's identity. For instance, in the case of IRC, identity theft occurs when I use a nickname that is used by someone else in the chat room.
Likewise, someone else could do the same. It is just too easy to assume command of another person’s identity. In fact, most users in IRC subscribes to this theft. Why do they do so? The answer is because they do not want to reveal their own identity. As Donath asserted in her article, “there can be real harm in being “seen” online (Donath, 1996).On this note, people do not reveal their identities for several reasons:
a. Fear of gaining responsibilities
b. Loss of privacy
c. Fear of being exploited
d. Fear of harassment
e. Fear of implications from work, legal and political entities
Because of the above reasons, the chances of one using an online identity in the case of IRC are very high. Additionally, the notion of pluralistic ignorance that Singaporeans are famous for comes into play as well. As the saying goes, “Monkey see, Monkey do”, this is especially relevant.
Identity spans many different situations and purposes. But stealing and deceiving is obviously wrong. With empowerment to the individual in the virtual world, the acts of deception and manipulation are inevitable. Nonetheless, it is also true that the human mind is a rational one. People do subscribe to the law of minimal disclosure. The best solution is to disclose the least identifying information. This is indeed the most stable, long-term solution.
CONCLUSION
The computer and Internet has evolved from a tool used solely for business and research. It is now also used for online interaction. However, with this new technology, virtual worlds also bring with them a cause for concern. These concerns include the loss of identity and privacy. We all have multiple individual identity relationships (one with our employer, one in school, one at home and possibly one in chat rooms/internet); the concern now is how we handle these identities. What is right or wrong? What is good or bad? There is really no answer to this because there is a fine line in deciding which identity is an ethical one. You decide.
REFERENCES
Cialdini, R. B. (2001). Influence: science and practice (4th ed.). Boston, MA: Allyn and Bacon.
Danet. , B. “Play, art and ritual on IRC”. (2002). Paper presented at the third annual meeting, association of internet researchers. Retrieved on 16 February 2007, from
http://pluto.mscc.huji.ac.il/~msdanet/papers/ritplay.pdf
Donath. , J, S. (1996). Identity and deception in the virtual community. MIT Media Lab. Retrieved on 15 February 2007, from
http://smg.media.mit.edu/people/Judith/Identity/IdentityDeception.html
Grazioli, S., Jarvenpaa, S. (2003). “Consumer and business deception on the internet: content analysis of documentary evidence”. International Journal of Electronic Commerce. Vol. 7, No.4, pp. 93-118.
Kerbs, R., W. (2005). “Social and ethical considerations in the virtual world”. The Electronic Library. Vol. 23, no.5, pp. 539-546. Retrieved on 15 February 2007, from
www.emeraldinsight.com/0264-0473.htm
Riquelme, H., Wang. K. “The unintended effects of hidden assumptions: biases on the internet”. (2004). Online Information Review. Vol. 28, No.6, pp. 444-453.
Russo, J.E., Metcalf, B. L. & Stephens, D. (1981). “Identifying misleading advertising”. Journal of Consumer Research. Vol. 8, No. 3, pp. 119-31.